Ingsoc Today: British Baker Under Assault For Eschewing Metric System

A baker attempting to pursue something resembling business in Airstrip One is under fire for selling "sausage rolls" by the inch instead of using a politically correct metric measure of length (archived). A group of Newspeak enforcers calling themselves the "Department of Business, Energy and Industrial Strategy" offered through a spokesman:

You can label a sausage roll, or in fact almost any other product, in imperial measures, but when you're selling the product on the basis of measurement you should always include metric.

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