The well known "web wallet" service blockchain.info has revealed plans to support Ether, allowing huffers to SEND and RECEIVE Ether from within the "Bitcoin" interface. Users that log into their blockchain.info account are greeted with a "Welcome to Ether" banner and a brief introduction on the history of flaming tires in shitpits.
The intro states under the heading "Why Should Use It?" that "As the Ethereum platform grows, more intelligent applications will be built on top of it. We want to give you the opportunity to start using ether now, so you'll be ready to use these products in the future." Such "intelligent applications" in the past have included the DAO and using these products will likely result in more SFYL in the future.