Amazon To Pay 13.7 Billion US Dollars For Brick And Mortar Footprint

Today Jeff Bezos' Amazon announced that they would be acquiring the 450 store grocery chain "Whole Foods" in a move that would give the start up a brick and mortar footprint. Previous attempts by Amazon to grow their own brick and mortar presence have highlighted structural problems in the way Amazon grows when left to its own devices.

The 42 US dollar per share price is a 27% premium over Whole Food's closing share price of 33.06 US dollars yesterday. This aggressive move into the low margin grocery business comes as Jeff Bezos is seeking a public bailout over an earlier misadventures in the higher margin education business.

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