Coinbase has partnered with a bio-metrics firm to enable facial recognition of customers as part of KYC compliance measures. (archived)
Officials from Jumio stated:
“Adding bio-metric facial recognition to Netverify was inspired by a need that impacts organizations across many industries, especially financial services with account opening and money transfers,” said Jumio CEO Stephen Stuut. “As evidenced by the millions of unauthorized accounts that were opened at Wells Fargo, it’s critical to look beyond existing multi-factor authentication solutions whenever any digital transaction takes place. The addition of biometric facial recognition, combined with ID verification, will not only help ensure that the individual in front of the screen is who they say they are.”
Coinbase is touted on the site as giving "customers a secure and seamless way for both investment managers and consumers to trade and exchange Bitcoin or Ethereum for traditional currency." Customers can have total confidence that their data and funds are 100% safe in the vaults of Buterin's waterfall.